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UNITED AIRLINES - Good Leads the Way (on TikTok!) 

We showed TikTok how Good Leads the Way with a few fun activations. 



DELIVERING GOOD ON THE STREET

We partnered with three creators to surprise people on the street with free flights. 



@maisvault





@whatspoppinshow




@areyoukiddingTV











CARBON NEUTRAL 

We enlisted the help of one of TikTok’s favorite scientists @chemteacherphil to help visualize all of United’s sustainaiblity efforts on their mission to be carbon neutral by 2050. 
















MANIFESTING TRAVEL

We challenged TikTok users to manifest their dream travels. And then we made those dreams come true. 





We kicked off the challenge with the help of a well-known adventure creator, @alexojeda. 




...and then we turned those dreams into reality by commenting on users videos and surprising them with free flights! 







Made at 72LA with:
Art Director: Tessa Memmott
Creative Directors: Shawn Raissi, Josh Hacohen
ECD: Lauren Smith
CCO: Matt Murphy

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Click on an icon. 
*Emily Rhodes is not an icon.
**Emily Rhodes is a copywriter.