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United Airlines — Good Leads the Way (on TikTok!) 


Bringing the Good Leads the Way campaign to life on TikTok.



GOOD ON THE STREET

We partnered with three creators to surprise people on the street with free flights. 



@maisvault





@whatspoppinshow




@areyoukiddingTV











CARBON NEUTRAL 

We enlisted the help of one of TikTok’s leading scientists @chemteacherphil to explain all of the things United is doing to be carbon neutral by 2050. 














Made at 72LA with:
Art Director: Tessa Memmott
Creative Directors: Shawn Raissi, Josh Hacohen
ECD: Lauren Smith
CCO: Matt Murphy

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Click on an icon. 
*Emily Rhodes is not an icon.
**Emily Rhodes is a copywriter.