HALO TOP - Student Work
Dairy free ice cream isn’t ice cream. It is not made from cream. But it is ice cream.
OUT OF HOME/PRINT
SOCIAL VIDEOS
MARVEL PARTNERSHIP
Superheroes’ identities aren’t as they seem. So we’ll partner with Marvel to make new flavors based on superhero alteregos, and place ads in traditional movie promo locations.
SAN DIEGO ZOO ACTIVATION
Many animal species’ names aren’t as they seem. So we’ll
set up an ice cream stand with special edition pints paired with a branded children’s book that explains these animal misnomers. 
ICE CREAM TRUCK ACTIVATION
Christmas in July is not Christmas... but it is. So we’ll take a themed ice cream truck to popular beaches to continue the delicious debate. Because it’s not Santa, but it is. It’s not snow, but it is. It’s not ice cream.. but it is. 
Made with Mila Wizel