Every airline has a story. But not every airline is led by good. That’s what makes United’s one you don’t want to put down.
This campaign is the story of an airline when Good Leads the Way.
We placed this story front and center, next to some of the world’s biggest stories.
We rolled the credits in the real world, giving the main characters of this story the spotlight they deserve.
We also told this story on socials.
And created an IG sticker that lets people add their credits to this story.
Awards
AdAge Top Marketers of the Year
Shorty Awards Gold Honor in Rebrand Campaign
Shorty Awards Silver Honor in Employee Engagement
Shorty Awards Gold Honor in Rebrand Campaign
Shorty Awards Silver Honor in Employee Engagement
Creds:
Role: Writer
+ Liz Cartwright, Lulu Wimberly, Kevin Tosi
AD: Stephen Lum, Kailey Riggen, Tessa Memmott
CD: Maddie McDowell, Tim Howman, Josh Hacohen
ECD: Lauren Smith
CCO: Matt Murphy
+ Liz Cartwright, Lulu Wimberly, Kevin Tosi
AD: Stephen Lum, Kailey Riggen, Tessa Memmott
CD: Maddie McDowell, Tim Howman, Josh Hacohen
ECD: Lauren Smith
CCO: Matt Murphy