United Airlines — Good Leads the Way

United came to us during the most difficult time in history for airlines. But instead of backing down, they set out to become a force for good. They invested in a new fleet of modern planes, opened a flight school to close the pilot diversity gap, and used their planes to fly vaccines, baby formula, and more. They were already doing incredible things. It was just up to us to tell their story. This is the story of an airline when Good Leads the Way. 

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This storytelling engine helped drive many short stories about how United’s leading the way. Including these two films—which broadcasted back to back—showcasing how getting rid of change fees helps travel stories follow any ending. 







*This campaign landed United on AdAge’s Top Marketers of the Year list.*

See more films on Kailey & Lulu’s site.