Venmo — Santa on Venmo

@SantaJClaus discovers gift cards on Venmo and realizes all the gift giving potential. So he invites people to Venmo request him what they want, for the chance to win a gift card. The campaign was supposed to unfold differently, but after just one teaser, it broke the internet—and the Venmo app. 🎅

---

It began with Santa doing a little storytime about how he discovered Venmo and hard launching his Venmo to his 4.5 million followers on TikTok + Snap.  

Less than 24 hours later, Santa received over 100k Venmo requests. So many requests, that it broke the request button.

Without a working “request” button, people began paying Santa’s account instead and using the caption space like a live Twitter feed. Reddit threads and TikToks were made, with influencers spinning theories, fueling the momentum. 

We quickly paused the giveaway. And then put together a whole new giveaway and video 24 hours later. 

Fortunately, the internet was still in jolly spirits and we can write off breaking the client’s product as a charmingly successful Christmas miracle. 🎁