PetSmart — Social
Turning @petsmart into a space to embrace the love for ALL pets.
GLOFI BEATS
We created an hour long *stream* of a real GloFish tank accompanied by lofi beats, showcasing the extraordinarily ~chill~ ambience that these bioluminscent pets bring to the home. So go ahead, cast to your TV and soak up the glofi vibes.Every 10 minutes, a message from the GloFish floats by.
![](https://freight.cargo.site/w/800/q/75/i/e9ff693950741a587fa189cd3ef99f853119da6dfe086b33b4fcd8560d6bf609/Screen-Shot-2021-04-19-at-5.55.41-PM.png)
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![](https://freight.cargo.site/w/800/q/75/i/b81a39bdb0ef4e7115307775cca717f606c04eec1fc771beebeec076203857bf/Screen-Shot-2021-04-19-at-5.55.01-PM.png)
We ran :60 paid ads on social that directed to the full YouTube stream.
People were shocked to realize they actually enjoyed an ad, and even replayed it—a few times.
![](https://freight.cargo.site/t/original/i/62fb3727e37a572f81cf2534437e5fd5d47999df195551047e7aaaabd5bbf7be/Screen-Shot-2022-09-13-at-2.33.03-PM.png)
But most importantly, other pets loved it too:
![](https://freight.cargo.site/t/original/i/c9222656fb5b35adb809b8708c16990cdf954a5cd1d0585d7a6b3a82f7bed939/IMG_2797.jpg)
INTERNATIONAL CAT DAY
What would a cat want most on their special day? TO FINALLY TAKE OVER THE WORLD. Well, we couldn’t give them that. But we did let a cat eat some catnip and take over our Twitter. And the cat community loved it. ![](https://freight.cargo.site/w/638/q/94/i/7070b465f336004e0530f4e371822b2ff2569d21c8d324cf9bd85afb6d9323ec/Screen-Shot-2021-04-19-at-2.52.34-PM.png)
![](https://freight.cargo.site/w/439/q/94/i/ff4b2ac989f0db956b45c3b6d0f109fc7f9b2e0dc6acaae06b7f378331234ce7/Screen-Shot-2021-04-19-at-1.55.34-PM.png)
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Made at Deutsch LA with:
Art Director: Tessa Memmott
Creative Directors: Josh Cassidy & Vince Feliciano
ECD: Ryan Lehr
Art Director: Tessa Memmott
Creative Directors: Josh Cassidy & Vince Feliciano
ECD: Ryan Lehr