PetSmart — Social

Turning @petsmart into a space to embrace the love for ALL pets. 


We created an hour long *stream* of a real GloFish tank accompanied by lofi beats, showcasing the extraordinarily ~chill~ ambience that these bioluminscent pets bring to the home. So go ahead, cast to your TV and soak up the glofi vibes.

Every 10 minutes, a message from the GloFish floats by.

We ran :60 paid ads on social that directed to the full YouTube stream. 

People were shocked to realize they actually enjoyed an ad, and even replayed it—a few times. 

But most importantly, other pets loved it too: 


What would a cat want most on their special day? TO FINALLY TAKE OVER THE WORLD. Well, we couldn’t give them that. But we did let a cat eat some catnip and take over our Twitter. And the cat community loved it. 

Made at Deutsch LA with:
Art Director: Tessa Memmott 
Creative Directors: Josh Cassidy & Vince Feliciano 
ECD: Ryan Lehr

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Click on an icon. 
*Emily Rhodes is not an icon.
**Emily Rhodes is a copywriter.