PetSmart — Social
Turning @petsmart into a space to embrace the love for ALL pets.
GLOFI BEATSWe created an hour long *stream* of a real GloFish tank accompanied by lofi beats, showcasing the extraordinarily ~chill~ ambience that these bioluminscent pets bring to the home. So go ahead, cast to your TV and soak up the glofi vibes.
Every 10 minutes, a message from the GloFish floats by.
We ran :60 paid ads on social that directed to the full YouTube stream.
People were shocked to realize they actually enjoyed an ad, and even replayed it—a few times.
But most importantly, other pets loved it too: