UNITED AIRLINES - New Route Launch
New route announcements are a big deal in the airline industry.
So we fueled the hype by inviting people to guess United’s new 2022 flight routes to win a seat on one of them.
THE TEASE:
First, we hinted that clues were about to drop.
THE CLUE DROP:
The next day, we released a clue-filled teaser film on Instagram, Twitter, FB and YouTube.
Introducing A Tale of Two Suitcases: a short film that transforms the United terminal into a canvas for clues.
THE SLEUTHING:
*Click to enjoy.
Yep, we even hid a clue in the United app.
THE REVEAL:
24 hours later, we posted the big reveal of all the hidden clues in our teaser and officially announced the routes!
THE RESPONSE:
Stay tuned for next year... 😉
Art Director: Tessa Memmott
CD’s: Maddie McDowell & Tim Howman
GCD: Lauren Smith
Agency: 72andSunnyLA
CD’s: Maddie McDowell & Tim Howman
GCD: Lauren Smith
Agency: 72andSunnyLA