UNITED AIRLINES - New Route Launch


New route announcements are a big deal in the airline industry. 
So we fueled the hype by inviting people to guess United’s new 2022 flight routes to win a seat on one of them.


THE TEASE:


First, we hinted that clues were about to drop. 




THE CLUE DROP: 


The next day, we released a clue-filled teaser film on Instagram, Twitter, FB and YouTube.

Introducing A Tale of Two Suitcases: a short film that transforms the United terminal into a canvas for clues.






THE SLEUTHING: 

*Click to enjoy. 










Yep, we even hid a clue in the United app. 





THE REVEAL: 


24 hours later, we posted the big reveal of all the hidden clues in our teaser and officially announced the routes! 





THE RESPONSE:










Stay tuned for next year... 😉



Art Director: Tessa Memmott
CD’s: Maddie McDowell & Tim Howman 
GCD: Lauren Smith
Agency: 72andSunnyLA





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*Emily Rhodes is not an icon.
**Emily Rhodes is a copywriter.