PetSmart — Anything for Pets Content

We helped launch PetSmart’s new brand platform Anything for Pets with some supporting digital content.


A  content series that teaches pet parents how to satisfy their pets wants, needs and preferences about food.


We partnered with interior design creators to teach pet parents how to build the best habitat for their fish. Content lives on .com, YouTube, paid social, and shoppable Pinterest boards.

Peaceful Neutrals Collection (Black Molly Fish)

Funky Retro Collection (GloFish)

Zen + Garden Chic Collection (Betta Fish)

Made at Deutsch LA with:

Art Directors: Tessa Memmott, Chrissy Boals, Stephanie Sczublewski  
Writers: me, Kate Power, Jamie Wynn
Creative Directors:
Shiran Teitelbaum, Brynn Good
ECD: Ryan Lehr

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*Emily Rhodes is not an icon.
**Emily Rhodes is a copywriter.