United Airlines — No Change Fees




Sometimes, you want to extend your vacation. And other times, you just want to GTFO.
That’s why United got rid of change fees—forever. So you can let your travel story play out however you’d like.








The :15 ads appeared on broadcast and streaming platforms back-to-back to show how United’s got your back, whatever the circumstance may be.





Made at 72andSunnyLA with:
AD: Tessa Memmott
CD: Maddie McDowell, Tim Howman
ECD: Lauren Smith
CCO: Matt Murphy



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*Emily Rhodes is not an icon.
**Emily Rhodes is a copywriter.