United Airlines — New Routes
We announced United’s new routes with a clue-filled social film, challenging users to guess the routes to win a free flight.
PHASE 1: TEASE
First, we hinted that clues were about to drop. 
PHASE 2: CLUE DROP
The next day, we dropped the clue-filled teaser film on IG, Twitter, FB and YouTube. PHASE 3: THE SLEUTHING
The guesses poured in—click to enjoy.
We even hid a clue in the United app.
PHASE 4: THE BIG REVEAL
24 hours later, we posted the reveal film to officially announce the routes.THE RESPONSE:
And many more! Stay tuned for next year... 😉
Made at 72LA with:
Art Director: Tessa Memmott
Creative Directors: Maddie McDowell & Tim Howman
ECD: Lauren Smith
CCO: Matt Murphy
Art Director: Tessa Memmott
Creative Directors: Maddie McDowell & Tim Howman
ECD: Lauren Smith
CCO: Matt Murphy