UNITED AIRLINES - New Routes
New routes are a big deal for the industry, and the public! So we got people excited by releasing a social film filled with clues to the new routes, challenging users to drop their guesses in the comments for a chance to win a free flight.
PHASE 1: THE TEASE
First, we hinted that clues were about to drop. 
PHASE 2: THE CLUE DROP
The next day, we released the clue-filled teaser on IG, Twitter, FB and YouTube. Introducing A Tale of Two Suitcases: a short film that transforms the United terminal into a canvas for clues.
PHASE 3: THE SLEUTHING
The guesses poured in... click to enjoy.
We even hid a clue in the United app.
PHASE 4: THE BIG REVEAL
24 hours later, we posted the reveal film to officially announce the routes.THE RESPONSE:
And many more! Stay tuned for next year... 😉
Made at 72LA with:
Art Director: Tessa Memmott
Creative Directors: Maddie McDowell & Tim Howman
ECD: Lauren Smith
CCO: Matt Murphy
Art Director: Tessa Memmott
Creative Directors: Maddie McDowell & Tim Howman
ECD: Lauren Smith
CCO: Matt Murphy