How do you show up as the title sponsor of the National Finals Rodeo in Las Vegas—the super bowl of Rodeo—during a time when everybody wants to claim cowboy? You remind the people who attend the NFR, the real deal kinda people, that Wrangler is the #1 western brand when it comes to rodeo. 

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The video played as a digital out of home board on the sides of the Resorts World, Zouk Tower and the Wynn.