We turned @petsmart into a space to embrace the love for all pets.
GLOFI BEATS
We launched an hour long *stream* of a real GloFish tank set to lofi beats, showcasing the extraordinarily ~chill~ ambience that these bioluminscent fish bring.
Every 10 minutes, a message from the GloFish floats by.
We also launched the stream in the form of :60 paid ads. Which people enjoyed so much, for the first time in history maybe ever, they let an ad loop.
The cats loved it too.
INTERNATIONAL CAT DAY
What would a cat want most on their special day? TO FINALLY TAKE OVER THE WORLD. Or, the next best thing. A bowl of catnip and access to PetSmart’s Twitter.
The cat community loved it.
Creds:
Role: Writer
AD: Tessa Memmott
CD: Vince Feliciano, Josh Cassidy
AD: Tessa Memmott
CD: Vince Feliciano, Josh Cassidy